If you love Hawaiʻi classics and great local deals, here’s something sweet to share with your community! One of the North Shore’s most beloved spots, Matsumoto Shave Ice in Haleʻiwa, is marking an incredible 75 years in business with a special celebration this Saturday, Feb. 21.
This milestone event is free and open to the public, with the highlight being $1 small shave ice (regularly priced around $3.75) available from 10 a.m. to 6 p.m. — a perfect chance to enjoy a refreshing treat and support a local institution.
What to Expect at the Celebration
According to Aloha State Daily, festivities will include:
🍧 $1 small shave ice (no toppings included) — available only during the event.
🎟️ Scratch-card giveaways with a chance to win Matsumoto gift cards and snacks from local vendors.
🎶 Live entertainment, including taiko drum performances and a Lunar New Year lion dance.
👕 Discounted anniversary T-shirts — for a limited time only.
The shop has a rich history, starting in 1951 as a family-run grocery store before evolving into the shave ice favorite it is today — and it still operates at the same location on Kamehameha Highway.
A Tradition Worth Celebrating
Matsumoto’s isn’t just a place to cool off — it’s a piece of Hawaiʻi culture. Three generations later, this local business continues to draw both longtime residents and visitors alike, offering classic tropical flavors like lilikoʻi, mango, and guava that have stood the test of time.
